Sparkfund
Sparkfund - work done at Teak in 2017
Senior Copywriter
This project consisted of writing the video script and assiting with evolving the brand voice for print and wbsite.
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Sparkfund is a fintech company that helps organizations install modern energy systems (lighting, HVAC, controls, etc) through subscription, instead of traditional financing.
The subscription model has changed the world. Our relationship with our things is becoming one of access instead of ownership. Music (Spotify), tv and film (Netflix) and even data (Salesforce) and cell phones—in a constantly shifting technological landscape, ownership makes less and less sense. This video explains their business model and need in a consumable, engaging way.
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.