JanSport | Personalization
Work done at Teak in 2017
JanSport — this project consisted of creating a launch video for their patches and pins offering.
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JanSport is synonymous with “backpack”, but their territory is constantly under siege by big companies looking to expand into packs and every-day-carry. JanSport came to Teak to create a launch video announcing their patches and pins to make packs your own.
Inspired by my interest in magic and illusions, I came up with the video concept: that real objects would magically transform into their patch & pin twins when thrown onto the pack. Combined with great a great drum beat and impressive editing by our team, this turned out beautifully, and Jansport was thrilled.
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.