Intel Global Business - IT Confessions.
Intel Global - Work done at Doremus in 2020
Senior Copywriter / ACD
Assignment: A year-long disruptive global digital campaign that ran in the US, UK, Germany, France, Japan and Canada. Work included the following 4 videos, animated digital banners, social, website, digital out of home billboards, campaign playbooks and event kits.
Objective: Drive Intel vPro platform awareness + preference with IT Ops in managed businesses with 100+ employees.
My role: Concepted and pitched the idea of IT Confessionals retold through engaging animation. Sourced stories and wrote scripts. Worked with animation studio to ideate proper styles for each region, contributed to casting and editing.
IT horror stories are everywhere. We sourced authentic stories of oh-shit IT Ops moments and retold them confessional-style using bold animations styles inspired by each unique target region.
IT Confessions - Performance
IT Confessions - Manageability
IT Confessions - Security
IT Confessions - Stability
Client: Intel
Art Director: Travis Henson
CDs: Mark Butorac, Brian Pike
Done at Doremus
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.