Duraflame | Website
Duraflame — full website copywriting and interactive design.
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Duraflame is the #1 firelog in the world. They’ve been selling their environmentally sustainable wood-wax, recycled fire logs to over fifty million customers across the United States for over 50 years. They came to us with a desperate need to update their website user experience and help make the brand more relevant to a younger audience.
I wrote all website copy and created the UI design for the ‘find-your-fire’ interactive.
Explore the site here: www.duraflame.com
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.