Duraflame Fireside Chats
Duraflame - Work done at Teak in 2017
Senior Copywriter
Firelogs bring to mind nostalgic hues of winter, warmth, and, well, fire. Our challenge was to build awareness and create present-day-love in a brand that is often associated with parents.
Inspired by yule log videos and certain genius marketing campaigns for whiskey, I figured (and Duraflame agreed) that the fire itself was certainly worth celebrating. I wrote the scripts for the shoot, but all credit goes to the actor for his incredible execution.
Watch all the videos here>>
Creative Director: Greg Rowan
Producer: Jessica Volodarsky
Editor: Colin Russell
Motion: Lauren Koenig
Agency: Teak
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.