Calm TV Spots.
Calm - Freelance, 2019
Copywriter - ACD
Calm is an app that provides guided meditations and sleep stories to brng people calm. Calm came to me with a simple request—create a story or two that would jar people into the present moment. Kind of like how their app does.
These aired nationally in major markets, and were, according to Calm, quite nice.
“Commercial Break”
“All it takes”
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.