Aramark | Why I Heart The Parks
Why I Heart The Parks — this project is an Aramark on-site advertising campaign, social initiative, and web portal celebrating U.S. National Parks.
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“There is pleasure in the pathless woods, there is rapture in the lonely shore, there is society where none intrudes, by the deep sea, and music in its roar; I love not Man the less, but Nature more.” —Lord Byron from Childe Harold’s Pilgrimage, 1812
2016 marked the 100 year anniversary of our National Park System. This is huge news for all who love the outdoors. And for Aramark, the manager and concessioner at many of our great National Parks, this meant an opportunity to share the love.
Our goal was to inspire people to travel to these fantastic, beautiful locations with fun, descriptive language combined with stunning imagery. In the posters, we brought together bold designs with clever copy.
Key Cards.
Poster executions.
More posters.
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.