Aramark | Nation’s Vacation
Aramark - work done at Teak in 2017
Aramark — full website and voice.--
Aramark is a concessioner and manager of properties in many of our greatest national parks, including Yosemite, Denali, Lake Powell, Glacier Bay, and many more. Until now, they had no unified experience for seekers and adventurers to explore their places to stay, experiences, and destinations.
We created Nation’s Vacation, an all-encompassing web portal that serves to cross-promote all their destinations while also providing valuable insight into unmissable activities and experiences at each of their locations.
This project was massive. From a full exploration, I wrote over 27,000 words (or 81 single-spaced pages) which included general copy, destination and park descriptions, and experience articles.
Explore the full site here: thenationsvacation.com.
Kevin has no memory of his life before copywriting. It has been said that he arrived on Earth in a small altoids tin, along with a receipt for sungalasses. However, based on interviews, two weeks of archival research, and machine analysis of the scars and abrasions on his elbows and knees, it can be said with a confidence interval of 95% that before his current life he was for many millenia an amoeba, a wooden spoon, and then a teacup.